Objective
Strung Over is a small business in Bangalore, India that sells hand-embroidered pet portraits, magnets, patches, and other artwork. With the launch came the need for a logo design that would visually attract potential customers to engage with the brand online.
The Process
Questionnaire
In our first few conversations, the artist explained to me that she wanted a logo that was minimal and clean in its feel. I then sent her a questionnaire to analyse the target audience and understand her design preferences. She used words like ‘simple‘, ‘memorable‘ and ‘embroidery-related‘ to describe what she wanted.
Sketches
I started by sketching with pen and paper to pinpoint the type of logo she wanted. I used variants like wordmarks, letter marks, combination marks, and symbols. I wanted something easy on the eyes and representative of embroidery.
EXPERIMENTATION
Design
After several rounds of sketching, I had some shortlisted ideas, and I brought those into Illustrator.
